iInvest® is essentially a registered investment advisor, which means we have a “fiduciary duty”, by law, to act in the best interests of our clients, putting clients ahead of our own interests at all times. The world of investment advice is plagued with conflicts of interest, obscure disclosure, and an overall lack of transparency. Seeking out an investment adviser who will act as your fiduciary can help to eliminate many of the problems associated with commission-oriented, product focused advisors.